Doing a fundraiser this holiday season? Accentuate The Positive

Okay, it’s dating myself, I know.  (Actually, I’m not THAT old, I inherited my Mom’s copy of the 78 RPM record of this old song by Bing Crosby.)

But, this is the time of year when radio stations embark on Christmas fundraisers, toy drives, food drives.  On one of the stations I work for, we are now in the midst of a three day fundraiser for the local children’s hospital.

Understand this is NOT the “turnkey” fundraisers for a national concern (and there are some out there which are fine organizations deserving of support), but a totally LOCAL radiothon….

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