Over a third of Americans don’t celebrate Halloween or at least avoid its pagan elements. According to a Christian Today report, LifeWay Research found that most Americans don’t have a problem with Halloween and say “it’s all in good fun”. Halloween has exploded in popularity over the last few years and Americans are expected to spend $6.9bn on Halloween this year. However, according to the study, 21 per cent of Americans said they avoid Halloween completely. A further 14 per cent said they try to avoid the pagan aspects.