How To Do (Radio) Research When You Can’t Afford It


Image result for radio researchIt is generally true that the station with the best research wins. But it’s also true that auditorium music tests, focus groups and perceptual research ain’t cheap. So if you are a small station or a big fish in a little pond…what do you do?

Full article: http://radioisntdead.com/radio-isnt-dead/271092