WestJet is on a mission to perform 12,000 Christmas miracles, with help from Santa

Westjet-santa

WestJet — an airline known for its Christmas marketing stunts — last week was on a mission to perform 12,000 “mini miracles” in 24 hours. According to WestJet’s Blue Santa, A mini miracle is “a simple act of kindness that evokes a positive response from someone,” whether that’s a free coffee or a trip to Vancouver. On Wednesday, WestJet’s Santa began his journey across Canada from Halifax to Vancouver, performing mini miracles in the spirit of Christmas. WestJet employee street teams were also out, doing good deeds in 10 different time zones from London to Hawaii. In order to make the goal of 12,000, WestJet challenged people around the world to contribute by completing their own miracles and tweeting with #WestJetChristmas.  READ MORE ABOUT THIS INSPIRATION STORY HERE!